Target Circle and Walmart+ both promise exclusive savings. But which one actually delivers better value? We broke down the numbers.
The Programs at a Glance
Target Circle: Free tier with basic perks. Target Circle 360 ($99/year) adds free shipping and same-day delivery.
Walmart+: $98/year. Includes free delivery, fuel discounts, and Paramount+ streaming.
Deal Quality Comparison
Exclusive Discounts
Target Circle: Offers personalized deals based on shopping history. Typical savings: 5-15% on select items. The deals rotate frequently and can be genuinely good.
Walmart+: Fewer exclusive discounts, but includes fuel savings (~10¢/gallon) that add up for frequent drivers.
Winner: Target Circle for product discounts. Walmart+ for fuel savings.
Member Pricing
Target Circle: Birthday rewards, early access to sales, and stackable discounts with manufacturer coupons.
Walmart+: Early access to major sales events, member-only pricing on select items.
Winner: Tie. Both offer meaningful member-only deals.
Free Shipping & Delivery
Target Circle 360: Free same-day delivery on orders $35+, free 2-day shipping on most items.
Walmart+: Free delivery from stores, free shipping with no minimum order.
Winner: Walmart+ for convenience (no minimum). Target for speed (same-day availability).
Who Should Choose What
Choose Target Circle if: - You shop Target regularly for home, apparel, and beauty - You value curated, personalized deals - Same-day delivery matters to you
Choose Walmart+ if: - You're a frequent driver (fuel savings add up) - You want Paramount+ streaming included - You prefer no-minimum free shipping
The Verdict
For pure shopping savings, Target Circle edges ahead with better personalized discounts. But Walmart+ delivers more total value when you factor in fuel and streaming.
The best strategy? Use Target Circle's free tier alongside Walmart+'s paid membership. You get personalized Target deals and Walmart's delivery/fuel benefits.
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