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Target Circle vs. Walmart+ Deals Compared

What each membership program actually helps with, and where the savings story is thinner than the marketing.

Deal Analysis7 min readSeptember 2025

Target Circle and Walmart+ both promise exclusive savings. But which one actually delivers better value? We broke down the numbers.

The Programs at a Glance

Target Circle: Free tier with basic perks. Target Circle 360 ($99/year) adds free shipping and same-day delivery.

Walmart+: $98/year. Includes free delivery, fuel discounts, and Paramount+ streaming.

Deal Quality Comparison

Exclusive Discounts

Target Circle: Offers personalized deals based on shopping history. Typical savings: 5-15% on select items. The deals rotate frequently and can be genuinely good.

Walmart+: Fewer exclusive discounts, but includes fuel savings (~10¢/gallon) that add up for frequent drivers.

Winner: Target Circle for product discounts. Walmart+ for fuel savings.

Member Pricing

Target Circle: Birthday rewards, early access to sales, and stackable discounts with manufacturer coupons.

Walmart+: Early access to major sales events, member-only pricing on select items.

Winner: Tie. Both offer meaningful member-only deals.

Free Shipping & Delivery

Target Circle 360: Free same-day delivery on orders $35+, free 2-day shipping on most items.

Walmart+: Free delivery from stores, free shipping with no minimum order.

Winner: Walmart+ for convenience (no minimum). Target for speed (same-day availability).

Who Should Choose What

Choose Target Circle if: - You shop Target regularly for home, apparel, and beauty - You value curated, personalized deals - Same-day delivery matters to you

Choose Walmart+ if: - You're a frequent driver (fuel savings add up) - You want Paramount+ streaming included - You prefer no-minimum free shipping

The Verdict

For pure shopping savings, Target Circle edges ahead with better personalized discounts. But Walmart+ delivers more total value when you factor in fuel and streaming.

The best strategy? Use Target Circle's free tier alongside Walmart+'s paid membership. You get personalized Target deals and Walmart's delivery/fuel benefits.

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