Two of the biggest deal events of the year. But which one actually delivers better savings? We analyzed the data.
The Short Answer
It depends on what you're buying. But if we had to pick one winner: Black Friday edges out Prime Day for most shoppers.
Category-by-Category Breakdown
Electronics (Winner: Black Friday)
TVs, laptops, and gaming consoles see their deepest discounts during Black Friday. Retailers compete aggressively, and you can shop across Amazon, Best Buy, Walmart, and Target for the best price.
Prime Day advantage: Amazon devices (Echo, Fire TV, Kindle) are often cheaper during Prime Day.
Home & Kitchen (Winner: Tie)
Both events offer similar discounts on appliances and home goods. The key difference: Prime Day focuses on Amazon-exclusive brands, while Black Friday includes more brand-name options.
Fashion (Winner: Black Friday)
Clothing deals are significantly better during Black Friday, with most retailers running site-wide sales. Prime Day fashion deals are limited.
Toys (Winner: Black Friday)
Holiday gift shopping drives intense toy competition during Black Friday. Prime Day toy deals are modest by comparison.
The Data
Looking at 5,000+ deals from both events:
- Average discount: Prime Day 32%, Black Friday 38%
- Deep discounts (50%+): Prime Day 12%, Black Friday 18%
- Electronics specifically: Prime Day 28%, Black Friday 41%
Our Recommendation
Use Prime Day for: Amazon devices, smart home products, Amazon-exclusive brands, summer purchases.
Use Black Friday for: TVs, laptops, gaming, toys, clothing, gifts, anything you can compare across retailers.
The Best Strategy
Don't limit yourself to one event. Track prices year-round, set price alerts, and buy when items hit your target price—regardless of which "event" is happening.
Try the BuckHound web check
Paste a supported product link to see the tracked range, the latest check, and how much history sits behind the label.